Roger Brookin spent most of his life as a marketing strategist in Unilever. Now he wants more contentment in his life. So, no more HR meetings, no more horrible clients, just fascinating projects with stimulating clients.
Petal KK helps businesses and brands bloom by developing a marketing based corporate strategy, and making it work.
Since 1995, we have identified and extracted from our experiences the basics which any enterprise must get right. We call them the “rocks” of business. Their structure is generic, but they need to be calibrated precisely to fit any particular business. Petal helps to find your specific “rocks”, and to deliver a plan which weaves existing wisdom, knowledge and experience with a robust marketing philosophy and a purposeful, engaged team into the fabric of success.
Petal's services fall into two broad areas:
- top level mentoring to provide an experienced sounding board and lode-stone to very top management.
- working with, or building, the marketing and branding teams to keep the customer, common sense, and corporate objectives in mind.
Our goals are:
- calibrate generic “rocks” of business with company specific “rocks”
- balance long and short term imperatives
- keep "Fresh Ears and Eyes": see ourselves through the eyes of the customer and competitor
- Implement lean best practice in research, modelling, brand building and portfolio management
Any project is best preceded by a CampFire, which always provides fresh insights into the business, ways of doing it, and, by the way, a generous element of true team building without false bonhomie.
