The late nineties saw as major clients
- Bristol Myers Squibb, working on the relaunch and extension of Mead Johnson’s infant feeding range throughout Asia Pacific (India to Australia), where Petal KK’s principal rôle was driving consumer research and generating marketing strategy, and
- Philips Consumer Communications (Asia) where the job was to develop the sales of Philips mobile phones in the rapidly growing Asian market. We accomplished this through building, operating and transferring a marketing department in the Singapore regional office. The main eventual recommendation here was that they should play to their strengths, depart from the consumer market of handsets, and concentrate on OEM!
From 1999 to 2002, the principal client was the Added Value Company (now a part of WPP’s Icon Brand Navigation Group). The job was to establish and integrate a Tempus presence in Japan
We did this by identifying acquisition or alliance targets, and handled the acquisition of ICM market research to handle Added Value activities in Japan. For expansion, we negotiated a joint venture with Kokurensha, Japan’s leading unaligned advertising agency, adn managed the integration of these assets into a Tempus presence for Japan. We were sacked when Tempus was acquired by WPP!