Marketing should happen everywhere for everything
Although Petal KK only started up in the dying days of the last century, the concepts which drive it were honed in decades of seeking what makes people tick from Brasil to France to India to Japan, and most places in between.
Fascinating,after Petal's foundation, was the quest to transfer learnings made in a big, well funded organisation to smaller enterprises, and from consumer marketing to services, business to business and many other areas of life.
We discovered that the rules of excellent marketing apply to every activity in every area: the rules are universal, the way we apply them change.
Recently allied with CampFire, a way of getting to know what's there in an organisation, we now get even better briefs and are getting even better results