Petal KK Marketing Architects


Really Using... The practical “Really Using…” series of skill training seminars include “Really Using Marketing”, which explains why and how to do marketing and branding, “RUResearch”, guiding the cost effective use of Marketing Research, RUTraining” which sharpens the whole training effort,  and “RUEnglish”, turning the English you know, into the English you need.


Together with Robert Rÿker, we have specific programmes built to Help Orchestras Bloom. 

Our special events include Leading from the Rostrum, a leadership seminar with Maestro Rÿker, and Oh Yes You Can Draw!, a five day workshop with Kristin Newton.

The English Garden, where young learners enjoy English and music to unlock the world around them), is blooming, with sales ramping up here and in the USA

Petal Principles


"Marketing” means making customers want your products or services more than they want those of your competitors’. It’s not (just) advertising, sales and promotion.

An “Architect” is someone who has the strategic vision to conceptualise and guide construction of a whole building, making sure it does its job. And he knows how to get the best out of great engineers, plumbers, bricklayers, lawyers and accountants.  

We are passionate about strategic marketing - putting the customer at the centre of the business.  And helping your branding plans to achieve products which are seen to be different from and better than the competitors'.  

The customer is the only stake-holder that matters.

 without a happy customer, no other stake-holder can be satisfied
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